Voice search changes SEO by favoring conversational, question-based keywords and featured snippets. It emphasizes natural language, local search intent, and mobile-friendly, fast-loading content. To rank well, websites should focus on answering common questions clearly and optimizing for voice assistants like Siri, Alexa, and Google Assistant.

SEO (Search Engine Optimization) is the process of improving your website’s visibility in search engine results. It’s important because higher rankings mean more traffic, more leads, and greater trust from users — all of which help grow your business online.

A strong SEO strategy includes:

• Keyword research to target the right search terms

• On-page SEO (titles, meta tags, content optimization)

• Technical SEO (site speed, mobile-friendliness, crawlability)

• Quality content that answers user intent

• Backlinks from trusted websites

• Local SEO for location-based visibility

• Analytics tracking to measure and improve results

You can measure success using key metrics like:

• Website traffic (via Google Analytics)

• Conversion rates (leads, sales, sign-ups)

• Return on investment (ROI)

• Engagement metrics (clicks, shares, time on site)

• SEO rankings and keyword performance

• Email open and click-through rates

• Social media growth and interactions
  Tracking these helps you understand what’s working and where to improve.

Common SEO mistakes include:

• Ignoring keyword research

• Using duplicate or thin content

• Skipping meta titles and descriptions

• Not optimizing for mobile devices

• Slow website speed

• Broken links and poor site structure

• Neglecting local SEO

• Overusing keywords (keyword stuffing)
  Avoiding these mistakes helps improve rankings and user experience.